Countless other influencers pitch various ways to eschew traditional jobs and make money online. In Bali, Western drop-shipping gurus tout courses on selling products sourced on Chinese platforms such as AliExpress through social media ads. In India, Ali Lokhandwala offers online courses on the “art of selling on Amazon.” In Dubai, Jacqueline Vagar and Sal Habibi run a “university” for people aspiring to sell on Amazon marketplace. Others have found work in ancillary positions, such as “virtual assistants” who help online sellers with customer service and administrative tasks.Īs online selling has spread around the world, so has a cadre of self-styled “gurus” who take it upon themselves to teach others how to make money from the world of e-commerce - for a price. Brick-and-mortar merchants can set up an online shop, but so can people with no previous selling experience. Platforms like Amazon, eBay, and Shopify make it easy to set up a business online. Over the last decade, internet users globally have found opportunities to make money off the rise of online shopping. “But I’ve become a business owner, and that makes me wealthy. It ends with a stern message: “You become a businessman, you’re rich,” Ali says. Uploaded to Facebook in November 2022, the video now has 100,000 views. “Look, I’m sitting in Malaysia, relaxing, my life is content!” says Ali, panning the phone to reveal a backdrop of picturesque hills and luxurious homes in Kuala Lumpur, where he lives. The next two - “asset building” - involve investing in other businesses for a cut of the profits.īut if they really want to succeed, Ali tells his followers, they should sign up for his “boot camp” courses, which typically cost $800 to $3,000, to learn the secrets of making a living selling products on Amazon. He breaks this down into what he calls the “four stages of life.” The first two stages, which he calls “kitchen income,” are about building your own business. Clean-shaven, with slicked-back black hair and a self-assured demeanor, Ali addresses his audience in Urdu, sharing tips on how to become a successful online entrepreneur. Lounging by a rooftop infinity pool, Pakistani e-commerce guru Sunny Ali speaks into his phone camera.
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